Within the past two years alone, marketing has changed more rapidly than the past 50 years. It is essential for a small business to implement digital marketing, but it can seem overwhelming. There is a significant amount of options to choose from, but some are better for others.

Let's go over some of the best opportunities for small businesses. 

Email Marketing

Email Marketing has proven to have a triumphant return on investment (ROI) for small businesses and startups. Email marketing can be successful, but it needs to be done right. Some ways to make sure your emails stick out are to have an engaging subject line. You also want the text to be accessible to everyone so make sure to avoid jargon and to keep it organized. All emails should also be formatted to work on mobile devices as well.

Social Media Marketing

Social media is imperative to grow brand recognition. Social media marketing will help your company in a multitude of ways. Not only will it assist you with increasing exposure and traffic it will help you gain loyal and dedicated customers. Social media can also help you reach your business goals such as increasing sales.

Pay-Per-Click Marketing

Pay-per-click (PPC) advertising using search engine advertising to increase visitors to your site. PPC is a great tool to create sales-ready leads. This type of marketing allows you to target potential customers at the exact right time. It also is very cost efficient because you get to set a strict budget and only pay when someone clicks. The insights provided also allows you always to improve and make changes to your strategy.

Search Engine Optimization

With the number of websites on the internet, it can be challenging to have your exact page show up when someone searches. Search engine optimization (SEO) is key to increasing traffic and building trust. SEO helps your site rank high in search results, and it will leave an impression that your company is reputable.

Influencer Marketing

Influencer marketing is a viral trend happening right now. It is an excellent tool for small businesses to grow their brands. It also is an attractive option for companies on a budget because it inexpensive compared to other traditional marketing. Influencer marketing helps your message stick out against the buzz of conventional marketing. Word-of-mouth typically is highly trusted by consumers and influencers is a great way to share information. This type of marketing in highly engaging which will help you build lasting relationships with customers.

Viral Marketing

Creating a loud buzz for your brand is an excellent way of getting your company's name out there. Creating content that goes viral will make your brand an overnight sensation. Going viral is not simple, however. To create content that has the possibility of going viral, you must be creative. If you do go viral, that is not the end. Your team has to be ready to handle to the influx of visitors to your company and be able to turn them into purchasing customers.

Get in touch with us on marketing@africa118.com for a free consultation on how to get you started with successful digital marketing plan for your business.