Need to Know Tips for Effective PR for Your Startup.
30 Jan 2018
It is important to get people to trust in your brand and your business. Most people before buying a product, they look it up online and find out reviews about it whether it is a good product or not and this contributes to their decision to purchase the product or not. It is best to carry out your own PR since no one is best conversant with your business than yourself. You need to equip yourself with the right skills and tools to ensure that you do it well.
You need to understand why your business needs PR in the first place. You could be looking to expand your customer base or to increase your brand’s credibility in the market; your campaign, in this case, should be in such a way that it is set with that particular goal in mind.
Identify what you want to know about your business. Know who your customers are. Is your brand specific or broad? Work this all out and it will help you identify the particular media to approach. You must identify your existing and potential customers’ needs, what they read, watch and listen to.
After knowing what your story is about, identify how to get it across the media. In the basic sense, it is only natural that you will draft a media release that contains all the information that a journalist would require to write a story. Media release contains catchy headlines and quotes from you that help back up your story. Give contact details that can be used to reach you in case of any queries. A media release is not as effective as a pitch email. This is the part that reels them in or not. The subject line should be catchy in that it stands out with an email body containing enough information to help them make a decision.
Carry out a research of the publication you intend to contact, which will help you know the type of content they roll out. This will help you know the kind of story they publish and see whether yours will make the part. Irrelevant pitch to a publication will be a waste of time for both parties. Give your pitch a thought and identify its effect and the appropriate timeline.
Develop a relationship with the media. This can be done by building a rapport with the journalist which will ensure that you are memorable. You should avail yourself for meeting answer calls and reply to emails as soon as possible. Go the extra mile for effective communication and this may help you become a point of reference in future if they happen to publish a similar story.